The Parke is the latest major retail project to come to Cedar Park. Endeavor Real Estate Group is finalizing the building of a 380,000 SF retail center just north of Costco on the west side of 183A. The project is anchored by Whole Foods new 365 Store and Field & Stream/ Dick’s Sporting Goods. Other tenants include DSW Shoes, Nordstrom Rack, World Market and other nationally- recognized retailers. Studio 16:19 was engaged to provide Landscape, Hardscape, Irrigation, Signage, and Branding design for the center. User experience was instrumental during the inception of the project and through the design teams collaboration this was accomplished in several areas. Water-wise landscape materials and native adaptive plantings were helpful in breaking up the parking areas. Tree preservation and mitigation of trees though the installation of mature species provides scale, shade, and respite to shoppers day one. Also, the development of a heavily landscape compatibility buffer to the near residential neighborhood was key to the success of this project.